We made communication more fun, creative and nuanced for millions of people around the world

What does the world want to say? At the beginning of the project we researched how symbols and imagery have been used historically to convey information; from road signs and scout patches to stamps and family crests, after which we defined a set of guidelines as to what made a sticker successful and what didn’t. We also worked with Google to define the messages and areas of life that stickers would be useful for, which became the themes that we gave each of our illustrators.

Clarity is something we always prioritised throughout the process because if a sticker doesn’t make sense to the user or recipient within a split second, then it’s useless. So we made sure that the style of each set supported the messaging instead of getting in its way.

International illustrators. We shortlisted hundreds of international illustrators and animators, then worked with Google to allocate the final selection across 18 different themes. It was important to us that we collaborated with artists across a broad range of styles who could translate complex subjects and emotions into immediate and accessible images. We also wanted to keep a sense of playfulness and accessibility. We felt that if we could find artists who could do this, then the stickers would have a better chance of resonating across different cultures.

Anyways makes the connections with high-brow and low-brow illustrators who are the top of their game - both young designers and established names, which made the sticker sets feel weird, wonderful and stylistically diverse.

Art Director and Designer at Google