We increased sales of ASOS’ denim with a slightly ridiculous social media campaign

Manly Problems. ASOS are known for being one of the first retailers to make fashion accessible and affordable, online. Since their launch in 2000, more and more high street retailers have entered the scene, making for quite a crowded marketplace. So when it came to communicating their new range of men’s denim online, they needed something to help them stand out across their social media channels and beyond.

Challenges accepted. We responded to twelve 'manly' challenges that included getting dates, promotions, football contracts, Glastonbury tickets and more. Each video was tailored to the person that submitted it and turned around in under two days from the original challenge. It nearly killed us. You can view the final twelve films above in one edit. The response to ASOS Denim was great with the project seeing over 2 million views to the videos, and also generating over £1.28 million in sales revenue.