Brief
A social campaign celebrating Harry's most technically advanced shaving handle yet.
We wanted to showcase Harry’s new, aspirational product - but for real, everyday life. By juxtaposing the premium with the everyday - the campaign reflected the way it will be used.
The visuals balanced footage of the handle alongside ordinary bathroom elements, such as steam and water. The elements became storytelling devices, used to highlight as well as magnify moments within the shaving experience.
We collaborated with Pavilion Works to capture the live action footage, Studio PIC to bring the design as well as animation to life and Behind Bars for the sound design.
The visuals were supported by copy which first introduced design elements of the handle, then closed on a humorous second line relating to the day to day benefits of the product. Our ambition was to maintain the warm tone of voice that Harry’s is well known for.
Alongside the social assets, DXR Zone helped to create a dedicated microsite that allows audiences to explore the handle using the droplet as a magnifying glass.
Roundup
Showcasing Harry’s innovation whilst capturing the brand’s humour and wit, the campaign was seen by over 230 million people and boosted awareness of the Craft Handle by six percent.
“Anyways had everything we needed in an agency. From stellar idea generation, thoughtful strategy, to efficient execution, they were a pleasure to work with.”
Creative Operations and Production Manager, Harry's
Collaborators
- ProductionPavilion Works
- AnimationStudio PIC
- Web DesignDXR Zone
- Sound DesignBehind Bars
- CastingGood Catch
