We wanted to inspire collective action by creating a website that explains and contextualises the environmental impact of our cluttered email inboxes. Our challenge was to convert gathered data about digital hoarding into a website that was both visually engaging and meaningful to a global audience. Partnering with Mike Hazas, a professor and researcher in Human-Computer Interaction, to advise us along the way.

And with sustainability at the heart of the project, the website had to be made as energy efficient as possible. Alongside creative technologist Dan Powell, we ensured that every creative decision therefore considered the impact of not only the experience, but the environment as well.

We also collaborated with illustrator Jose Flores on images that painted a picture of the impact everyday tasks can have. Each image used a high contrast, low energy colour palette, and was delivered as an SVG to ensure the lightest file size possible.

To further reduce overall carbon footprint, the website is hosted by a green provider and uses a carbon aware analytics programme. These design choices resulted in a site that is 97% greener than most other websites.